Resources

Playbooks & guides.

Practical resources our team uses on live engagements. Free to download; request access below.

The Healthcare AEO Playbook

A step-by-step playbook for earning citations inside Google AI Overviews, ChatGPT, Claude, Gemini, and Perplexity.

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Consent-Mode Analytics Blueprint

How to instrument GA4 and server-side tracking for PHIPA / HIPAA-aware measurement.

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Conversational AI Readiness Checklist

30 questions to answer before deploying a healthcare chatbot or voice agent.

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AI Governance Starter Kit

Policies, prompts, and evaluation rubrics for regulated marketing teams.

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Marketing Mix Modeling in 90 Days

A pragmatic roadmap for building MMM without a data-science army.

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Editorial Systems for AI Retrieval

How to structure content so LLMs cite you — with real examples.

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